March 7, 2011

Biltmore Park Town Square to Welcome National Optical Retailer and Yogurt Shop

Biltmore Park Town Square is excited to begin the New Year by announcing two upcoming store openings. LensCrafters Eyewear and YaYa’s Frozen Yogurt are expected to open their doors in Town Square this spring.

LensCrafters Eyewear (3,434 sf), the first optical retailer to promise eyeglasses “in about an hour,” will join the broad mix of Biltmore Park Town Square retailers in March. The retailer, which has perfected complete customer convenience by bringing an independent doctor of optometry, an optical laboratory and a wide selection of frames, contact lenses and lenses together under one roof, will be located in the building adjacent to REI Asheville and across the street from P.F. Chang’s China Bistro®.

Today, LensCrafters Eyewear is a leader in optical retailing, offering outstanding customer service, quality products and some of the biggest names in frames. They offer bold, trendy frames; classic, sophisticated styles; retro sunglasses as well as designer brands such as Dolce&Gabbana, Tory Burch, Oakley, Burberry, Ralph Lauren, and Ray-Ban. LensCrafters Eyewearmakes it easy for customers to select their perfect eyewear; customers who are unsure which glasses are right for them can take advantage of the Face Shape Selector at This online tool allows customers to browse through examples and find the face shape closest to their own. Customers can even upload their own photo for an ideal match.

YaYa’s Frozen Yogurt (2,127 sf) gives a healthy twist to a delicious treat. The sweetery provides healthy, fresh, rich yogurt to Biltmore Park visitors while offering impeccable service in a fun atmosphere.

The YaYa’s Frozen Yogurt experience begins with a selection from the assorted yogurt menu boasting flavors such as coconut, mango, cheesecake, boysenberry, pistachio, triple chocolate and green tea.  Toppings such as strawberries, pineapple, Capt’n Crunch, raspberries, M&M’s, walnuts, gummy bears, kiwi, mango, maple almond granola, and vanilla wafers finish off the treat.

The self-serve yogurt is offered in 10 different flavors daily, and the toppings are prepared fresh daily with the highest quality ingredients. This will be YaYa’s Frozen Yogurt’s second location in the Southeast. Owner and President, Betsey Winslow, owns one other location in Oxford, MS.

“We love Biltmore Park Town Square,” said Winslow. “We feel there is a need for a fresh, healthy yogurt store, and our shop will fit in perfectly with the successful neighboring restaurants and retailers within Town Square.”

YaYa’s Frozen Yogurt is expected to open in early April and will be located next door to LensCrafters.